Today I’m going to talk Twitter. You know Twitter? The micro blogging social networking site that is currently #11 on the Alexa ranking and took the internet by storm when it was created back in 2006, enticing everyday folk and celebrities alike.. you with me? (If you’re not, then head over to www.Twitter.com & then come back when you know what I’m talking about )
For those of you that do know about Twitter, you may also know how it is now widely used for marketing, internet businesses and small businesses. In fact a survey indicated that in the UK 17% of small British businesses were using Twitter, mainly to attract new customers. So you can see people are really taking to the whole “social networking thing” to promote their businesses and drum up new customers!
I’ve been using Twitter in my business for over 18months, and I have to say that it really is a great tool for marketing, and undoubtedly I’ve made a good income from those who have found me and/or my internet business on Twitter and then have gone on to follow me and visit my sites and purchase from me in the future. However for the past few months I’ve felt like I havent been reaching my “full potential” on Twitter.
Let me explain.. When I first started out on Twitter I used all amounts of tools and “robots” to obtain as many followers as possible with the theory that that I would have a larger market to.. well market to! One of the most common ways of achieving this is following an abundance of people and in turn a percentage of those will then go on to follow you back. With this comes problems though.. you see the way Twitter is set up with their anti spam, you cant just follow thousands and thousands of people with the anticipation that they WILL follow you back, Twitter caps how many you can be following OVER those that are following you..
For example if you are following 2000 people and below 1800 are following YOU… Twitter will stop YOU from following anymore untill your followers increase, in the hope to stop spammers in their tracks. Now I’ve never intended to use Twitter to spam, I’m not the kind of person who sends out hundreds and hundreds of automated messages every day, so for me that wasn’t a massive problem.
However the method of following masses to gain more followers does come with its own problem, the fact that you end up having a newsfeed absolutely rammed of updates from people that quite frankly you possibly have no care for what they are saying.. and those that you DO want to be paying attention, you find it difficult to follow their Tweets because literally every 10 seconds there are 100 new updates. It makes the concept of “social networking” almost impossible.
Now its only been recently that Twitter have brought in the tool of “lists” where you can list all your favourite tweeters that you DO want to be interacting with & get to them easily.. but quite frankly by the time they created this I had got pretty fed up with how hectic my Twitter feed had become.
So how did I fall back in love with Twitter & see it for the powerful networking tool it can be?
I created a personal Twitter account!
If I’m honest with you, in my personal life I only really use Facebook as Twitter is not something that all that many of my friends use, so I’d never really had a reason to actually get Tweeting personally. But I thought I’d do it as a little minil experiment. So I set up my account and started following people that I actually was interested in.. comedians, actors, motovational speakers etc etc. What I found is that when you start Tweeting these people, their followers would see this and start following me. Within just a couple of days I had 89 followers and had made some really great connections with absolute random strangers.. now this is what social networking is all about!!
Its amazing that in the world of Twitter you can connect with people and build up “relationships” without really knowing all that much about someone, but when you really start interacting and just having a laugh.. building for friendship and not business.. the power of this social networking site really shines through.
I think too many people nowadays are so focused on Twitter to just spout out updates without actually interacting with their followers.. which in my opinion really is counter productive, nobody likes being spoken AT, they like to be spoken with, adopting this mentality into your business Twitter account, I feel could really turn around the way you Tweet, and make Twitter FUN again like it should be.
So maybe when you have a spare moment take the time to set up your own personal account.. and start interacting with… strangers! Purely for humour and friendship, I think you could be suprised by the way it changes your opinion and mentality towards Twitter. So stop Twitting about purely with robots and auto tools etc etc, and get back down to the basics of Twitter and get networking!
Feel free to add me on Twitter www.Twitter.com/CherPearce and be sure to @ reply me so I know you’re following